Act of persuasion

The Exchange of words between the Boxing commission panellist and Rocky Balboa. This is something I call Act of persuasion. He gets the First class Boxing licence at his 50's.

"Rocky: Yo, Don’t I got some right?
Panellist: What rights do you think you are referring to?
Rocky: Rights, like in that official piece of paper. That they wrote down on the streets there
Panellist: That’s the bill of rights.
Rocky: Yeah, Yeah, the bill of right.
Rocky: Don’t it say something about going after what makes you happy?
Panellist: No, That’s the pursuit of happiness. But, what’s your point?
Rocky: My point is I’m pursuing something and nobody looks too happy about it.
Panellist: But we're just looking out for your interest.
Rocky: I appreciate that, but maybe you're looking out for your interests just a little bit more.
Rocky: I mean, you shouldn't been asking people to come down here and pay the freight on something they paid, it still ain't good enough, I mean, you think that's right?
Rocky: I mean, maybe you're doing your job, but why you gotta stop me from doing mine?
Rocky: Cause if you're willing to go through all the battling, you got to go through to get where you want to get, who’s got the right to stop you?
Rocky: I mean, maybe some of you guys got something you never fill in, something you really wanna do, something you never said to somebody, something!
Rocky: And you're told "No", even after you have paid your dues.
Rocky: Who's got the right to tell you that? Who? Nobody!
Rocky: It's your right to listen to your gut, it ain't nobody's right to say no. After you earn the right to be what you wanna be, and do what you wanna do!


Rocky: You know, the older I get, the more things I gotta leave behind, that's life.
Rocky: The only thing I'm asking you guys is to leave on the table... ...is what's right."

Negative Marketing

The Things starts with small issues... Converts into Competition... Ended into the sparks of ...Negative Marketing


What is negative marketing?
Negative marketing involves making other companies who are your competition look bad. This is a ploy used in order to make your product look better than theirs in the eyes of the consumer. While some people may find this to be unfair or unethical it is a marketing strategy used all the time. Why? Because it gets attention and it really seems to work.

In the world of advertising, this type of marketing is aggressive. Yet they term it as comparative marketing instead of negative marketing. That way they aren't labeled as trying to sabotage the business of someone else. In order for negative marketing to work though you must has a company name that consumers have grown to trust. If you don't appear to be credible they aren't going to listen to what you have to say.



Effects of negative marketing
for the one who initiates negative marketing
Research has shown that the information offered with negative marketing tends to remain with the consumer for a very long time. They won't easily forget the message they have received from you. They really get the consumer to explore their emotions about the information they have been given. It is this type of response that gets results for the advertiser and increases sales.

If the advertiser goes about it the right way, negative marketing can prove to be extremely powerful. They will capture the attention of the reader and they will be able to get an edge over the competition. With hard economic times right now many businesses consider to use those methods of advertising that are going to generate sales for them.



for the competitors
You can be sure the company on the flip side of the advertisement isn't going to be very happy though. They have worked hard to get their product recognized in a positive way. They aren't going to like having their product name associated with negative marketing methods. It can cost them a great deal of money in the long run.

The effects that negative advertising can have on those companies is unbelievable. Millions of people use the internet each day to search for various products. When it is the negative aspects of a given product that find their way to the top of the search engine rankings – f.e. caused through negative SEO (negative searchengine marketing) initiated by their competitor (we will inform later about negative SEO en detail) – you can imagine the negative impact on their sales. Consumers will shy away from such products for a very long time.



Source : http://negativemarketing.com/

The Word called Irony

"The Whole new series of ..." (Contains all old videos),
"Introducing New Product" (Contains old product's DNA.... Just a face-lift)
"Don't Worry ... Everything is happening for Good of yours" (Mind it .... this would be the worst time you might be seeing in your life).

What I know is that .... World is full of Irony.
Whatever is happening ........ No.....its not.
Whatever is there you see......No ....its not.

So what is it..........

Is it a game show, a program, or a Drama ... which will end.... when our life will ends.


To cut short this crap.....


What I figured out ...... till now in my life.......

Take whatever you got..... Leave whatever you didn't.
Thats easy... easy for us to understand...... understand the little part of the complex thing called LIFE.

A Sunday morning walk

Probably this is my first Sunday morning walk since 1000 B.C or something.... I don't remember, I wake up so early to have a Morning walk that too on Sunday.

So I mulled over to write a terse on My One of its kind experience .. which is the outcome of the embattle of my Mind Vs. my will, which in turn have divergent opinion.

My stride starts with couple of detour in one of the exquisite park in New Delhi. Not to mention, Its October end & slight foggy mornings are best to tag Delhi as one of the best place on earth.

As famously said that the brain is the laziest organ of our body, well I say that it is the most diligent organ when it come to give critics. To start with .... old thought came, we the Delhiets are the treacherous & meretricious people, who have pride to ruin each & every public property witch in turn coming out in the form of bits & pieces from our sweet & dear netas.

Anyway, I overcame my mind & focussed on my Walk. The quacks of ducks, latent cricketers & footballers, Some eye catchers, tummy holders on their mission impossible 2 & 3 were my mates on the ground. All & all I would say that ....... once you get out of college life, starts demolishing your social life under the banner of Creepy Corporate, you should come out & see ... yes the world is still there, which we were part of. Atleast in a year, two years .... What so ever is possible.

Its is roughly 30% of feeling that .... Yes. I found my legs, I decided to call for the day. The Finishing touch was required & hence did the splendid job by the song ... from probably mid 1980's " Hawa Hawa e hawa, khushbu luta de, kaha khuli, han khuli ... julf bata de."

This morning has somehow managed to store itself in a corner of my mind, to cherish the wonderful time I have in my city, Delhi ... Dilli.

Rahul shonak

Though its the 12tn in the row, but still I cant hands on the emotion comes during the write up. I was talking to big ........ Which is swimming in its own pool, own emtions, own feeling. Doesn't care about the outcome, reactions and the resultants.


Speaking and coveying is right but I feel that we are solely responsible of our own world and vicinity. what I welcome is the submissiveness and happieness which comes automatically, without any pressure.


RAHUL SHONAK

Following ...no no actually grasping people mind making me annoyed that by the growing age, why people start thinking that the boundary is getting build near them. They loose thier confidence, positivity and everything which gives them in return apart from money.

Is this generation Gap, which all people talks about or is it the signs of ageing. The more away from your student life you are, the more PRACTICLE you think. All decisions are getting influence by M factor. Do...that which wont hurt your pocket. Why....Cant we get enough freedom which can keep away that M factor away from our decisions. We all started our career with a vision to be nice human being(Atleast some of us)...to become a better person........but arn't we only worry about our paycheques.........


Well I need to do something.......which will not be just something but more than anything. I will ..... Dont know till what extent ...but I will make it happen.

Today i am recalling a story, which i used to read in my school book.
In which the life story of a baby bird was there. In all, it was neuclearisation of things. The bird thinks one moment that thats it, this is the end, but not. The things will keep on adding...the people, problems, everything.
True. Very true.

Hi all,



Since from prior year, this year also follow the suite, i will write feelings, Emotions, Moments. Do you know!



Coz this is the world of RAHUL SHONAK.(doston ka dost, Dushmano ka dushman :-) )



OK. To starts with. Its been long time form past i didn't write here. The last was in June.....So its much long time, a lot of things gone good bad, great, worst ....everything.



It was late July when i purchased the sky fare, air ticket just for the sake of reaching Delhi and giving a chance to prepare for a subject, which i never even seen, throughout my life. It was accounting. And you guessed it right. I had a fantastic sleep after 2 hours of lecture form my sis. Although i proved my self again after the win of July 06 war of mine. I bagged all 5 subjects. Good work done by me. After that 1 week holidays was the gift for my hard worship. It was ..i think 16th of August when i left for Chennai(And i think this was the last time for that clumsy train travel to chennai) .





It was a great evening, we(me and my friend zafar) were waiting for our result of 1 very long of workmanship. You guys wont even imagined, about that moment, when i got that letter. It takes the 1 day for me to find the Next option to go. And that's what i did. I left to Hoshiyarpur. and 2 days after a filed for the independence form Chennai. I still don't know whether that was the right or wrong move for me. But what i know that I'll make it right . But one thing is for sure that it was life changing experience. On one side i was about to leave the people, who were my very good friends, Mentor, seniors, juniors & all, who think that Rahul shonak is the guy who will do something one day. And on the other side i was about to join the bunch of the people.....no these are not people......these are the animals like Buffalo, monkey and all stuff. These guys are those bull shit who knows nothing of the world .....but still manages to told me that I am dumb. Can you imagine that these type of people also exist in the world. But there are also some very nice guys i met, but I'll talk on that thing later.





Well it over a month to spent in Chennai before going back to north. ......I for got to introduce here govind, which joins us(me gupta ji and adi) in our hub. AND IT WAS THE FUN. I cant forgot that my last month in Chennai. We enjoyed the hell.......literally the hell. Those beers in the evening, omlettes in the moring, bread and nutella whole day, movies in the nights and beach walks till 3 a.m to follow, and going office at 12Noon in the the first shift(witch starts form 06:30 in the morning). We enjoyed man .......we enjoyed. And it waas one more element entered in chennai for two days......Its ravi oyee.........then again same story. Nach gaana daroo aur masti. iske alava kuch tha hi nahi karne ko.



My grat mentor Kailash jat advised me not to mitti palith my reputation. Par ham sunne walo me se the kya. Then it was the time to say good bye to the chennai life(Perhaps i say that it was the one of thr most memorable and most shining days of my life). It was 22nd Sep, when my team given me a warm good bye treat , cant forget that day. But life moves on .....so am I.