Act of persuasion

The Exchange of words between the Boxing commission panellist and Rocky Balboa. This is something I call Act of persuasion. He gets the First class Boxing licence at his 50's.

"Rocky: Yo, Don’t I got some right?
Panellist: What rights do you think you are referring to?
Rocky: Rights, like in that official piece of paper. That they wrote down on the streets there
Panellist: That’s the bill of rights.
Rocky: Yeah, Yeah, the bill of right.
Rocky: Don’t it say something about going after what makes you happy?
Panellist: No, That’s the pursuit of happiness. But, what’s your point?
Rocky: My point is I’m pursuing something and nobody looks too happy about it.
Panellist: But we're just looking out for your interest.
Rocky: I appreciate that, but maybe you're looking out for your interests just a little bit more.
Rocky: I mean, you shouldn't been asking people to come down here and pay the freight on something they paid, it still ain't good enough, I mean, you think that's right?
Rocky: I mean, maybe you're doing your job, but why you gotta stop me from doing mine?
Rocky: Cause if you're willing to go through all the battling, you got to go through to get where you want to get, who’s got the right to stop you?
Rocky: I mean, maybe some of you guys got something you never fill in, something you really wanna do, something you never said to somebody, something!
Rocky: And you're told "No", even after you have paid your dues.
Rocky: Who's got the right to tell you that? Who? Nobody!
Rocky: It's your right to listen to your gut, it ain't nobody's right to say no. After you earn the right to be what you wanna be, and do what you wanna do!


Rocky: You know, the older I get, the more things I gotta leave behind, that's life.
Rocky: The only thing I'm asking you guys is to leave on the table... ...is what's right."

Negative Marketing

The Things starts with small issues... Converts into Competition... Ended into the sparks of ...Negative Marketing


What is negative marketing?
Negative marketing involves making other companies who are your competition look bad. This is a ploy used in order to make your product look better than theirs in the eyes of the consumer. While some people may find this to be unfair or unethical it is a marketing strategy used all the time. Why? Because it gets attention and it really seems to work.

In the world of advertising, this type of marketing is aggressive. Yet they term it as comparative marketing instead of negative marketing. That way they aren't labeled as trying to sabotage the business of someone else. In order for negative marketing to work though you must has a company name that consumers have grown to trust. If you don't appear to be credible they aren't going to listen to what you have to say.



Effects of negative marketing
for the one who initiates negative marketing
Research has shown that the information offered with negative marketing tends to remain with the consumer for a very long time. They won't easily forget the message they have received from you. They really get the consumer to explore their emotions about the information they have been given. It is this type of response that gets results for the advertiser and increases sales.

If the advertiser goes about it the right way, negative marketing can prove to be extremely powerful. They will capture the attention of the reader and they will be able to get an edge over the competition. With hard economic times right now many businesses consider to use those methods of advertising that are going to generate sales for them.



for the competitors
You can be sure the company on the flip side of the advertisement isn't going to be very happy though. They have worked hard to get their product recognized in a positive way. They aren't going to like having their product name associated with negative marketing methods. It can cost them a great deal of money in the long run.

The effects that negative advertising can have on those companies is unbelievable. Millions of people use the internet each day to search for various products. When it is the negative aspects of a given product that find their way to the top of the search engine rankings – f.e. caused through negative SEO (negative searchengine marketing) initiated by their competitor (we will inform later about negative SEO en detail) – you can imagine the negative impact on their sales. Consumers will shy away from such products for a very long time.



Source : http://negativemarketing.com/